How to align marketing channels with social wifi
How to align each of your marketing platforms

In order for your sales and marketing strategies to work most effectively, they need to work together across all platforms; that means that your website, emails, social media, sales calls and any company materials all need to be saying the same thing in order to...

Building customer loyalty
Guest Engagement = Guest Loyalty

For most businesses, and for restaurants and bars in particular, repeat custom is vital for making a profit. It’s hard to be sure of the exact number, but most research reports that acquiring a new customer is around 6-7 times more expensive than it is...

Tailor your marketing
How tailoring your promotions can drive more customers

Ever noticed that your restaurant, café or bar is significantly less busy on Wednesdays than it is on Thursdays? Tend to see a dip around the 11am and 3pm mark of the day?It would be challenging to ensure your establishment was fully booked all day,...

Mobile Marketing
How to use mobile marketing to your advantage

Digital marketing is on the precipice of a revolution; the industry has transformed so rapidly that even experts in the field are struggling to predict what will happen next.One thing we do know, however, is that more and more customers are interacting with brands via...

Mobile marketing
‘Quality over quantity’ advertising and what it means for you

As recently as a few years ago, digital marketing was less about talking to people and more about talking at them; websites, social networks and digital platforms were considered to be channels for businesses to market themselves by throwing money at advertisements that blare out...

Branded apps
How a branded app can increase customer engagement

As the world becomes more addicted to their smartphones and marketing strategies are increasingly moving on to mobile devices, creating a useful, engaging and interesting app to expand your brand and become a more integral part of your customers’ lives is a great way to...

Food in marketing
#FoodPorn: How to Instamarket your restaurant

#FoodPorn: How to Instamarket your restaurantInstagram is one of the fastest growing social media platforms in recent years; as of 2014, 16 billion photos have been uploaded, there are reported to be over 150 million users and more than 6700 photos are shared every second...

Digital marketing
5 reasons your digital marketing strategy is failing

A digital marketing revolution is underway, but unless you’re an expert in the field (and even they are often surprised by the latest developments!) you might find it challenging to keep up, know how digital marketing techniques can apply to your establishment and, more importantly,...

Innovative drink-ordering app launches in Teesside nightclub

Empire, a historic nightclub in Middlesbrough town centre, is about to become the first venue in the North East to launch a WiFi-based app that could mean the end of bar queues.Launched at the Empire on September 6th, Q App allows customers to browse through...