Digital marketing
5 reasons your digital marketing strategy is failing

A digital marketing revolution is underway, but unless you’re an expert in the field (and even they are often surprised by the latest developments!) you might find it challenging to keep up, know how digital marketing techniques can apply to your establishment and, more importantly,...

Innovative drink-ordering app launches in Teesside nightclub

Empire, a historic nightclub in Middlesbrough town centre, is about to become the first venue in the North East to launch a WiFi-based app that could mean the end of bar queues.Launched at the Empire on September 6th, Q App allows customers to browse through...

Are digital concept stores the future of our high street?

You may have heard the recent news that the Post Office has taken inspiration from the likes of Apple and Argos, and have opened their design lab to launch a ‘digital concept store’. Complete with free in-house WiFi and digital iPad screens rather than a...

4 tried and tested ways to get your customers to market for you

Whether you own a restaurant, run a hotel, manage your company’s events or market a particular service / product, your ultimate objective is always the same: generate more customers*.So how do you do this? Well, a strong ‘marketing mix’ is always the best way; achieving...

Konnectifi to Provide Free Outdoor WiFi for Tour of Britain

Tour of Britain has announced it will be providing free WiFi to spectators at the finishing stages of each race.Sweetspot, the official organisers of the Tour, have selected Konnectifi as the official provider.Alastair Grant of Sweetspot has said: “We are delighted to be working with...

Marketing on the Move: Incorporating Mobiles into your Strategy

Technology moves at a fast pace these days, and businesses need to follow developments to make the most of the marketing potential that these advancements offer. The latest and most profound developments in online technology are in the use of mobile phones.Society is moving towards...

On Your Tractor: Rural WiFi for the Tour de France

It may seem like a surprising combination, but tractors and technology are joining forces this summer to help bring wireless internet to the reams of expected spectators at the launch of the Tour de France in Yorkshire.As the event begins at the Grand Depart in...