Getting Konnected: Do you know your customer?

Marketing can be a tricky word to define and understand; we know we need it to succeed as a business, but figuring out what it should consist of and how it should be used can be extremely challenging, especially in the new digital world. The...

The Social Shopper: Why WiFi Matters to Your Shop’s Future

Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries.In the UK alone, e-commerce sales are expected to hit £44.97 bn in 2014, up...

The next big thing in digital marketing: Social Wifi

Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed.Marketing is all about getting to the...

What is Social WiFi and why is it so powerful?

Social WiFi is the latest trend to hit the world of digital marketing and it is changing the way in which companies engage with and market to their customers – potential, new, existing and old.It works by providing (largely free) WiFi to customers via mobile...