How much marketing is too much?

It is estimated that an average person sees between 1600 and 6000 marketing messages every day: that’s a lot to take in. It would be impossible for us to remember and absorb every single one of those messages and so if we are exposed to...

Digitia to Power KBR’s Geo Marketing Revolution

Digitia has been selected as KBR’s official partner to launch the company’s innovative new product – Konnectifi Social WiFi.KBR, a leading company in the design and build of innovative wireless networks, has selected Digitia, a growing digital marketing agency, to help launch their WiFi  based...

4 Best Practices for Mobile Marketing Campaigns

Mobile marketing is still a fairly new technology, but one that is set to become dominant in regards to communicating with your customers this year.Watch this great video from Gemalto Videos for some advice, which gives the 4 best practices to bear in mind when...

The World Cup Gets Social

Originally found on inc.comThe World Cup 2014 is in full swing, and football fans are becoming more social than ever.The much-awaited global tournament is more than just a football competition, it's also a fantastic marketing opportunity for brands to build on. Reacting to matches, launching...

How Twitter will shape the World Cup

Twitter has changed the world. Well, it has at least changed the World Cup. People can now be informed of any situation at any time via Twitter, so the latest team news, match updates and group placing situations will be instantly available to anyone who...

Getting Konnected: Do you know your customer?

Marketing can be a tricky word to define and understand; we know we need it to succeed as a business, but figuring out what it should consist of and how it should be used can be extremely challenging, especially in the new digital world. The...

The Social Shopper: Why WiFi Matters to Your Shop’s Future

Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries.In the UK alone, e-commerce sales are expected to hit £44.97 bn in 2014, up...

The next big thing in digital marketing: Social Wifi

Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed.Marketing is all about getting to the...