The Social Shopper: Why WiFi Matters to Your Shop’s Future
Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries.In the UK alone, e-commerce sales are expected to hit £44.97 bn in 2014, up...
25 April, 2014
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The next big thing in digital marketing: Social Wifi
Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed.Marketing is all about getting to the...
06 April, 2014
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What is Social WiFi and why is it so powerful?
Social WiFi is the latest trend to hit the world of digital marketing and it is changing the way in which companies engage with and market to their customers – potential, new, existing and old.It works by providing (largely free) WiFi to customers via mobile...
06 April, 2014
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Security, security, security: same fear, different technology
This week, Channel 4 investigated how retailers are using their customers' social WiFi data. This is a hugely important topic, one we'll be exploring in the coming months....
05 April, 2014
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