In order for your sales and marketing strategies to work most effectively, they need to work together across all platforms; that means that your website, emails, social media, sales calls and any company materials all need to be saying the same thing in order to...
Digital marketing is on the precipice of a revolution; the industry has transformed so rapidly that even experts in the field are struggling to predict what will happen next.One thing we do know, however, is that more and more customers are interacting with brands via...
As recently as a few years ago, digital marketing was less about talking to people and more about talking at them; websites, social networks and digital platforms were considered to be channels for businesses to market themselves by throwing money at advertisements that blare out...
As the world becomes more addicted to their smartphones and marketing strategies are increasingly moving on to mobile devices, creating a useful, engaging and interesting app to expand your brand and become a more integral part of your customers’ lives is a great way to...
#FoodPorn: How to Instamarket your restaurantInstagram is one of the fastest growing social media platforms in recent years; as of 2014, 16 billion photos have been uploaded, there are reported to be over 150 million users and more than 6700 photos are shared every second...
A digital marketing revolution is underway, but unless you’re an expert in the field (and even they are often surprised by the latest developments!) you might find it challenging to keep up, know how digital marketing techniques can apply to your establishment and, more importantly,...
Empire, a historic nightclub in Middlesbrough town centre, is about to become the first venue in the North East to launch a WiFi-based app that could mean the end of bar queues.Launched at the Empire on September 6th, Q App allows customers to browse through...
Technology moves at a fast pace these days, and businesses need to follow developments to make the most of the marketing potential that these advancements offer. The latest and most profound developments in online technology are in the use of mobile phones.Society is moving towards...
Mobile marketing is still a fairly new technology, but one that is set to become dominant in regards to communicating with your customers this year.Watch this great video from Gemalto Videos for some advice, which gives the 4 best practices to bear in mind when...