Getting Konnected: Do you know your customer?

13 Jun Getting Konnected: Do you know your customer?

Marketing can be a tricky word to define and understand; we know we need it to succeed as a business, but figuring out what it should consist of and how it should be used can be extremely challenging, especially in the new digital world. The term ‘marketing’ tends to be applied to every kind of promotion or advertisement we see, but this isn’t necessarily correct.

The clue is in the name: market. If there’s one thing you need to know about marketing, it’s your target market. Advertising is all well and good, but is also useless if it doesn’t communicate effectively with the people that you want to purchase your product or services. The key to successful marketing is knowing who your customers are, what they want to buy, and how they want to buy it, and applying this to your strategy.

That’s where Social WiFi comes in. Imagine a system at your retail venue, community event or leisure centre which reports invaluable information about your customers such as age, gender and interests; this is all possible with Konnectifi’s Social WiFi.

By providing customers with free WiFi which they connect to via a social media account such as Facebook, you are both giving them free access to a service that most people now expect from large establishments and giving yourself insight into the customers in your venue.  By knowing your customers better, you can change the culture of marketing from that of incessant ‘spammy’ or irrelevant messages that people try to ignore, to one which becomes a conversation between you and your customer about products they are actually interested in.

If your marketing strategy has become stagnant, ineffective or outdated, technology like that of Social WiFi could be key to invigorating it. Undoubtedly part of the future of advertising, Social WiFi opens up the virtual dialogue between you and your customers to develop a relationship with them as well as boost your business.

Knowledge is power, and Konnectifi is using the information available from Social WiFi to put control over your business’s success back into your hands.

Do you know your customer? With Social WiFi, you soon will.

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