15 Dec HOW POOR WIFI CAN AFFECT YOUR BRAND’S IMAGE
In addition to affecting your business’s productivity, poor WiFi can actually affect your firm’s reputation and brand image.
Nowadays, WiFi is a commodity service amongst consumers and one of the biggest benefits as a provider, is increased time spent on your premises; customers are bound to stay longer if they can remain connected.
“As many as 62 percent of businesses pointed out that their customers spend more time in their facility or shop if WiFi access is offered. Around 50 percent of customers spend more money as well.” (Small Biz Trends) However, a lack of such a service can actually deter people from using your premises.
Although establishments such as restaurants, gyms or soft play areas are not usually noted for having a great WiFi hotspot, you will often find those with a poor or expensive guest WiFi solution, or even no solution at all, are avoided or are even highlighted in a negative TripAdvisor review.
Many venues offering WiFi simply provide it via their premises’ existing broadband connection which can result in a poor user experience and a subsequent slow service. Some larger establishments, simply rely on an additional broadband WiFi router to try and eliminate such an issue without adding sufficient site coverage or WiFi client density.
The only tangible way to ensure your customers are provided with the right level of WiFi connection experience is to offer a guest access platform that boasts efficient and reliable internet, good WiFi coverage and remembers WiFi users’ credentials for ease of access, sometimes across multiple venues.
In the long term, trying to offer guest access WiFi over insufficient broadband links or poor WiFi coverage solutions risks potentially losing custom and can end up more expensive than investing in a good quality guest WiFi and onboarding solution for your visitors.
In addition to happy customers, a platform such as Konnectifi captures powerful information, providing companies from a whole range of sectors, with tailored marketing messages.
To enquire about how Konnectifi can maintain your organisation’s positive reputation and avoid customer service threats in the form of poor connectivity click here