by admin | Aug 19, 2014 | Analysis, Blog, Marketing, Restaurants
Whether you own a restaurant, run a hotel, manage your company’s events or market a particular service / product, your ultimate objective is always the same: generate more customers*. So how do you do this? Well, a strong ‘marketing mix’ is always the best way;... by admin | Apr 25, 2014 | Analysis, Blog, Retail
Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries. In the UK alone, e-commerce sales are expected to... by admin | Apr 6, 2014 | Analysis, Blog
Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed. Marketing is all about getting to the heart of what... by admin | Apr 5, 2014 | Analysis, Blog, Customer data, Security
This week, Channel 4 investigated how retailers are using their customers’ social WiFi data. This is a hugely important topic, one we’ll be exploring in the coming months.