by admin | Jun 17, 2014 | Blog, Mobile Apps
Twitter has changed the world. Well, it has at least changed the World Cup. People can now be informed of any situation at any time via Twitter, so the latest team news, match updates and group placing situations will be instantly available to anyone who wishes to... by admin | Jun 13, 2014 | Blog, Customer data, Hospitality/Leisure, Retail
Marketing can be a tricky word to define and understand; we know we need it to succeed as a business, but figuring out what it should consist of and how it should be used can be extremely challenging, especially in the new digital world. The term ‘marketing’ tends to... by admin | Apr 25, 2014 | Analysis, Blog, Retail
Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries. In the UK alone, e-commerce sales are expected to... by admin | Apr 6, 2014 | Analysis, Blog
Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed. Marketing is all about getting to the heart of what... by admin | Apr 6, 2014 | Blog
Social WiFi is the latest trend to hit the world of digital marketing and it is changing the way in which companies engage with and market to their customers – potential, new, existing and old. It works by providing (largely free) WiFi to customers via mobile devices.... by admin | Apr 5, 2014 | Analysis, Blog, Customer data, Security
This week, Channel 4 investigated how retailers are using their customers’ social WiFi data. This is a hugely important topic, one we’ll be exploring in the coming months.