by admin | Jun 18, 2014 | Blog, Events, News, Sport
Originally found on inc.com The World Cup 2014 is in full swing, and football fans are becoming more social than ever. The much-awaited global tournament is more than just a football competition, it’s also a fantastic marketing opportunity for brands to build... by admin | Jun 13, 2014 | Blog, Customer data, Hospitality/Leisure, Retail
Marketing can be a tricky word to define and understand; we know we need it to succeed as a business, but figuring out what it should consist of and how it should be used can be extremely challenging, especially in the new digital world. The term ‘marketing’ tends to... by admin | Apr 25, 2014 | Analysis, Blog, Retail
Once upon a time, shopping was an event: car parking, queues, coffees, browsing, bags and friends. Today, shopping is an activity: surfing, online browsing, trend-spotting, blogging, e-commerce and next day deliveries. In the UK alone, e-commerce sales are expected to... by admin | Apr 6, 2014 | Analysis, Blog
Barely a month goes by without the introduction of some hot new trend, or big new thing in the world of marketing but really, the seasoned amongst us will know that the true nature of marketing has never changed. Marketing is all about getting to the heart of what... by admin | Apr 6, 2014 | Blog
Social WiFi is the latest trend to hit the world of digital marketing and it is changing the way in which companies engage with and market to their customers – potential, new, existing and old. It works by providing (largely free) WiFi to customers via mobile devices....