How GDPR will affect WiFi providers

Nowadays as a consumer we often take fast and reliable WiFi for granted and expect such a service from all public places from bars and restaurants to waiting rooms and universities. For such businesses, offering free WiFi can be a great way to attract guests...

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How to boost your digital marketing strategy in 2018

With the New Year comes the opportunity to review your digital marketing strategy and seek areas to boost your online productivity and return on investment. Whether your resolution is to cut costs, increase profits or expand your organisation, a revised digital marketing strategy can help address...

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HOW POOR WIFI CAN AFFECT YOUR BRAND’S IMAGE

In addition to affecting your business's productivity, poor WiFi can actually affect your firm’s reputation and brand image.Nowadays, WiFi is a commodity service amongst consumers and one of the biggest benefits as a provider, is increased time spent on your premises; customers are bound to...

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Why free Wi-Fi can boost your profits

More and more businesses are beginning to offer their customers free Wi-Fi, bringing benefits not only to their customers but also to themselves. Providing free Wi-Fi allows you to stay competitive in an age when your customers are beginning to expect it. You will gain...

How to align marketing channels with social wifi
How to align each of your marketing platforms

In order for your sales and marketing strategies to work most effectively, they need to work together across all platforms; that means that your website, emails, social media, sales calls and any company materials all need to be saying the same thing in order to...

Building customer loyalty
Guest Engagement = Guest Loyalty

For most businesses, and for restaurants and bars in particular, repeat custom is vital for making a profit. It’s hard to be sure of the exact number, but most research reports that acquiring a new customer is around 6-7 times more expensive than it is...

Tailor your marketing
How tailoring your promotions can drive more customers

Ever noticed that your restaurant, café or bar is significantly less busy on Wednesdays than it is on Thursdays? Tend to see a dip around the 11am and 3pm mark of the day?It would be challenging to ensure your establishment was fully booked all day,...

Mobile Marketing
How to use mobile marketing to your advantage

Digital marketing is on the precipice of a revolution; the industry has transformed so rapidly that even experts in the field are struggling to predict what will happen next.One thing we do know, however, is that more and more customers are interacting with brands via...

Mobile marketing
‘Quality over quantity’ advertising and what it means for you

As recently as a few years ago, digital marketing was less about talking to people and more about talking at them; websites, social networks and digital platforms were considered to be channels for businesses to market themselves by throwing money at advertisements that blare out...