As recently as a few years ago, digital marketing was less about talking to people and more about talking at them; websites, social networks and digital platforms were considered to be channels for businesses to market themselves by throwing money at advertisements that blare out...
A digital marketing revolution is underway, but unless you’re an expert in the field (and even they are often surprised by the latest developments!) you might find it challenging to keep up, know how digital marketing techniques can apply to your establishment and, more importantly,...
Technology moves at a fast pace these days, and businesses need to follow developments to make the most of the marketing potential that these advancements offer. The latest and most profound developments in online technology are in the use of mobile phones.Society is moving towards...
It is estimated that an average person sees between 1600 and 6000 marketing messages every day: that’s a lot to take in. It would be impossible for us to remember and absorb every single one of those messages and so if we are exposed to...
Mobile marketing is still a fairly new technology, but one that is set to become dominant in regards to communicating with your customers this year.Watch this great video from Gemalto Videos for some advice, which gives the 4 best practices to bear in mind when...