How to align each of your marketing platforms

How to align each of your marketing platforms

In order for your sales and marketing strategies to work most effectively, they need to work together across all platforms; that means that your website, emails, social media, sales calls and any company materials all need to be saying the same thing in order to pull...
Guest Engagement = Guest Loyalty

Guest Engagement = Guest Loyalty

For most businesses, and for restaurants and bars in particular, repeat custom is vital for making a profit. It’s hard to be sure of the exact number, but most research reports that acquiring a new customer is around 6-7 times more expensive than it is to retain an...
How to use mobile marketing to your advantage

How to use mobile marketing to your advantage

Digital marketing is on the precipice of a revolution; the industry has transformed so rapidly that even experts in the field are struggling to predict what will happen next. One thing we do know, however, is that more and more customers are interacting with brands...