by admin | Oct 27, 2014 | Blog, Hospitality/Leisure, Restaurants
It can be hard to think of innovative ways to engage your guests online, particularly in a digital world where so much is possible, but taking the time to develop a strong digital competition that people get drawn into and actually want to enter is a fantastic way to...
by admin | Oct 23, 2014 | Blog, Marketing
In order for your sales and marketing strategies to work most effectively, they need to work together across all platforms; that means that your website, emails, social media, sales calls and any company materials all need to be saying the same thing in order to pull...
by admin | Oct 20, 2014 | Blog, Marketing
For most businesses, and for restaurants and bars in particular, repeat custom is vital for making a profit. It’s hard to be sure of the exact number, but most research reports that acquiring a new customer is around 6-7 times more expensive than it is to retain an...
by admin | Oct 16, 2014 | Blog, Marketing, Restaurants
Ever noticed that your restaurant, café or bar is significantly less busy on Wednesdays than it is on Thursdays? Tend to see a dip around the 11am and 3pm mark of the day? It would be challenging to ensure your establishment was fully booked all day, every day, but...
by admin | Oct 6, 2014 | Blog, Mobile Marketing
Digital marketing is on the precipice of a revolution; the industry has transformed so rapidly that even experts in the field are struggling to predict what will happen next. One thing we do know, however, is that more and more customers are interacting with brands...
by admin | Sep 25, 2014 | Blog, Business, Restaurants, Tips
As recently as a few years ago, digital marketing was less about talking to people and more about talking at them; websites, social networks and digital platforms were considered to be channels for businesses to market themselves by throwing money at advertisements...